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Case Code: MKTG379
Case Length: 18 Pages 
Period: 2007-2017   
Pub Date: 2018
Teaching Note: Available
Price:Rs.500
Organization : Lyft Inc.
Industry : Ride-Sharing
Countries : US
Themes: Brand Management/Services Marketing
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Lyft Vs Uber: Is Lyft Being `Woke` Enough to Beat Uber?

 
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START OF LYFT’S JOURNEY

From the time he was young, Logan Green (Green) – a resident of Los Angeles (LA), US – was frustrated with what he believed was the poor public transportation system in the US. He nurtured a keen interest in changing the way people traveled from one place to another. Green said, “In L.A., it’s the sort of city where you have to have a car to get around. The other options are so bad, and you feel bad because you’re part of the problem. But you’re also suffering from the problem.”

When Green traveled to Zimbabwe after graduation (BA in Business Economics), he was impressed with how local people efficiently used carpooling to get around. ..

 
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